A Deep Dive into Digital Transformation for a Premium Aquatic Brand
When it comes to luxury aquatic environments, every detail matters — from the quality of the water to the precision of the systems that support the business. One high-end fish pond company approached ComstarUSA with a challenge: unify their retail and farm operations, align their e-commerce with their physical inventory, and create a seamless connection between sales, accounting, event management, and payment systems.
This wasn’t just another ERP project. For a brand known for its craftsmanship and innovation in aquatic design, the technology behind the scenes needed to be just as sophisticated as the ponds they build.
Laying the Foundations — POS, Hardware, and Access Control
The journey began with a full Point of Sale setup, including printer and scanner configurations that would work flawlessly in a fast-paced retail environment. At the same time, we addressed POS rights management to ensure staff had exactly the permissions they needed — no more, no less. This not only improved efficiency but also safeguarded sensitive operational settings.
Connecting the Books — QuickBooks & Odoo
For the accounting side, we implemented a custom server action to enable the first invoice to move from Odoo directly into QuickBooks. This integration eliminated manual data entry, reduced errors, and gave the finance team a real-time view of transactions.
Bringing Events into the Fold
From product launches to guided tours of their aquatic farms, events are a big part of this brand’s customer engagement. By integrating Eventbrite with Odoo, we created a unified platform where event management becomes part of the same workflow as sales and customer relations.
Synchronizing E-Commerce with BigCommerce
One of the most complex challenges was aligning the BComm platform with their ERP. This involved a deep data cleanup, the creation of specialized dealer and farm price lists, and resolving a production pricing issue that had caused discrepancies between online and in-store pricing.
Label Printing for Absolute Accuracy
In an operation that deals with both live products and technical equipment, accurate labeling is essential. We implemented a label printing system that integrates directly with Odoo, ensuring every product is tracked from inventory to sale without confusion.
One Company, Multiple Departments, One System
A standout requirement was the ability to run departments that span both retail and farm operations. Our solution ensures that sales, purchasing, and inventory processes can be coordinated without maintaining separate, disconnected systems.
Real-Time Payments Through Stripe ACH
Cash flow is the lifeblood of any business, and for this company, the ability to process instant ACH payments through Stripe was a game-changer. This solution allows for real-time payment confirmation, improving both operational efficiency and customer satisfaction.
Why This Project Matters
For ComstarUSA, this project is more than a list of tasks — it’s a showcase of our ability to listen, customize, and deliver on complex, multi-platform integrations. From POS hardware to payment gateways, from event management to e-commerce sync, every piece has been designed to work together in perfect harmony.
By the time the project is complete, this premium aquatic company will have a fully connected digital ecosystem — one that supports their business goals, enhances their customer experience, and positions them for long-term growth.
Whether it’s stone fabrication, wineries, or luxury aquatic environments, our approach is always the same:
- Understand the industry’s unique challenges.
- Customize Odoo ERP to fit those needs.
- Integrate every critical business tool into one seamless workflow.
For this aquatic leader, we’re not just implementing software — we’re building the operational backbone for the next chapter of their success.
